Etsy Tips & Tricks-8 Things To Know Before Selling On Etsy

Etsy Tips & Tricks- 8 things I wish I knew before starting my Etsy shop

This series has been a long time coming! I happen to have this amazing friend, Christine, who makes & sells beautiful jewelry in her Etsy shop, All My Heart Shop. Seeing how amazing & successful her shop has grown since she first started has been such an incredible thing for me to witness & I couldn’t be happier for her. Seriously, I think I get more excited about things to do with her shop then she does. A while back I asked her if she would be willing to share all of her tips & tricks about Etsy here on the blog & from that point on we have been brainstorming things she could share & today is finally the day where we start the series & I’m so excited for her to be able to share her insights with all of you who have ever thought about opening an Etsy shop or those of you who have an Etsy shop who are just wanting to learn more. There will be many many posts in this series dealing with everything from SEO, selling tips, packaging, social media & so much more. Today’s post from her is all about things she wish she knew before she started selling on Etsy. Let me turn my blog over to Christine so she can start sharing what she is so passionate about…

Etsy Tips & Tricks: 8 Things to know about Etsy

Hello all! I’m Christine and I am the girl behind All My Heart Shop, where I design and create hand stamped jewelry. Liz and I have been friends for the past 4 years or so. Before she wrote her first blog post, and before I stamped my first piece of jewelry. Wow, how time has flown and our love for making lovely things has grown. I was ecstatic that Liz asked me to be a contributor on her blog, but to be honest I was a bit hesitant because by no means do I believe I am a professional at this Etsy business owning stuff. But I want to share with you 8 of the things I wish I would have known before I started my Etsy shop. I learned most of these tips and tricks by making mistakes, and a lot of them. But that’s how we can learn and grow our business right? Well, I want to help you jump some of these hurdles that I’ve come across in my Etsy journey. So today I am sharing just that — 8 Things I Wish I Knew Before Starting My Etsy Shop.


1. It’s all in the name.. Username that is.

When I first decided that I wanted to take the plunge into opening an Etsy shop, I was so incredibly excited that I started working at it right away. Researching, ordering supplies, and even practicing. But one of the many things that I didn’t know in the beginning,  was that I shouldn’t open a new shop with my pre-existing username. Your username can never be changed on Etsy. Not even if you decide to open a shop! Crazy, I know. So choose your name very carefully because it will stick with you forever. I’d recommend picking a name that goes with what you will be naming your shop. I got lucky because my shop name was available as my username as well.

2. Branding, branding, branding. 

Brand your shop. There is a plethora of designers on Etsy offering pre-made or even custom Etsy graphic kits. Be sure that your banner, avatar, custom listing photo, as well as you business cards all have the same look. Make your packaging match the ‘theme’ of your shop as well. When people see your logo, you want them to say, “Hey that’s so-and-so’s shop, I love her work”!

3. Post the best photos that you can. 

Etsy allows you space for up to five pictures — try to use as many as possible. But if you only have a few good ones, only use those and leave off the not so great pictures. The saying that first impressions are everything holds true on Etsy!! This is because Etsy is an image-driven site, shoppers make quick visual decisions based on needs, personal taste, and the quality of your shop’s images. Try to create clean, clear, clutter-free product photography. Use similar backgrounds and lighting when you photograph your items. For example, I tend to use wooden backdrops inside of a light box and you will never catch me taking a photo without my tripod.


4. Think as if you were the customer.

When listing an item, try to put yourself in your buyers shoes. Remember that when a customer is viewing your item, they will be relying solely on the item’s description and photographs to truly understand what they are purchasing.  What keywords will they use to search for your products? Is your  product personalizable? Is it for a specific person or occasion? Include this information in your item titles,  descriptions, as well as you 13 tags.

5. Don’t list every single item at once, spread them out!

I recommend when first posting items, list only a few things the first day. Then, every single day following, list a new item until all of your items are listed. By using this strategy, your newest items will be higher up in Etsy searches.  This helps keep you more visible to shoppers for a longer period of time.

6. Connect with an Etsy Team.

Etsy has a wonderful thing available called Teams. These are groups of Etsy sellers who are connected by some common thread. It could be that you’re all stay at home mommies, that you sell similar items, or even that all of your names are Christine. I can almost guarantee that you’ll find a team that fits you perfectly. If you can’t seem to find an Etsy team, start looking at different Facebook groups. They have thousands of those as well.  Once I joined in a team, I felt such a sense community and I learned so much from my fellow teamies. So much to the point that I actually refer to them as my friends and honestly can’t picture owning my shop without their support!


7. Provide stellar customer service.

This one is one of the most important things to provide as a business owner. Treat your buyers like youd expect to be treated.. and then go beyond that! Don’t hide anything from your buyers. Be direct about shipping turnaround time, whether you offer refunds or exchanges, how you handle customs and duty fees, and the types of payments you accept. Answer convos and emails as quickly as possible. If you wait over the recommended time of 24 hours, chances are your customer has moved onto a new item to purchase.. And chances are it wont be from your shop.

8. Be patient. 

As much as you want to dive right in to your new creative business, keep in mind that it most likely wont take off immediately. Success doesn’t happen overnight. Keep making improvements to your shop, this is the never ending task of a successful Etsy shop owner. Sales can go up and down for no reason at all.. Stay positive during slow times and work on creating more or bettering your shop image or listings!


It’s been fun to take part as a contributor on Liz Marie Blog today, and I look forward to a series that will help you start and grow your Etsy business. I hope you were able to learn something new today, and use the information to kick start your Etsy shop. Happy creating!

XO, Christine


Want some more Etsy tips? Click {HERE}!!


  1. Thank you so much for these fantastic tips!! I have been contemplating opening up a shop and these tips will really help!

  2. Maria Ward says:

    LizMarie thanks so much for this post. My husband and I just had our first booth at an antiques market and I want to provide items through Etsy as well. I look forward to future posts as always.
    Take care!

  3. Great series ladies! So excited you are doing this!

  4. Thanks for these great tip! Right on time for me, as I plan to (finally) open my Etsy shop next month :)

  5. So helpful! Have def. been thinking about doing an Etsy shop….but wanted more info. This was fab! Thank you.

  6. Great tips! I’ve been looking into starting an etsy shop… maybe I will now!

  7. These tips were so helpful! I’ve been toying around with the thought of opening a personalized stationary shop. Thank you for sharing your insights. I appreciate the “inside” scoop!

  8. This is such perfect timing for me! I have an Etsy profile/business …but haven’t listed anything yet…I’ve been so reticent because I just didn’t want to do anything precipitously because I needed to learn more about it all. !! I really look forward to more in this series! Great idea to you both!

  9. Hi Christine & Liz Marie: Thank you for this series, it’s very timely for me as I recently launched my Jewelry shop on Etsy! I didn’t know about the Etsy teams, so I’ll look on the website for this. Joining a team of like-minded jewelers sounds like lots of fun! Thanks again, Lisette

  10. Hi again Christine: Re: your #6 “Connect with an Etsy Team,” can you tell me exactly where on Etsy website you go to join a team? I can’t seem to find it.
    Thanks! Lisette

  11. Barbara Taylor says:

    Thank you so much for sharing, it can be a bit intimidating (starting on etsy) Working hard on my branding and image at the moment. Hopefully will be up and running for Christmas.

  12. Excellent post. I was checking constantlyy this blog and I am impressed!
    Very helpfl info specifically the last padt :) I care for such informztion much.
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  13. There is a new tip for etsy shop promotion –
    TreasuryPromo is an Etsy treasury exchange network! It is like a big treasury team, but they do not have a limit for the number of treasuries to be made per month. You can create treasuries whenever you want and earn karma points that way! Also you don’t need to notify shops for including them in your treasuries, because if you make treasuries, you will be in treasuries!

  14. My spouse and I absolutely love your blog and find
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  15. I just opened an Etsy shop and found this list to be very useful! Thanks!

  16. This is a great list … patience and persistence are so key. And customer service … all the more important when you can’t see your customers face to face. Thanks!

  17. Great tips, I was looking for some encouragement on waiting… I opened my store a few months ago and have had quite some views but no likes at all :(. Will be patient.

    Thanks for the advice! will check your shop for sure!.

    Great blog!


  18. Good day! I could have sworn I’ve been to this website
    before but after looking at many of the posts I realized it’s new to me.
    Regardless, I’m definitely happy I found it and I’ll be bookmarking it and checking back regularly!

  19. Hi Christine. Great tips. I’m in the process of taking my hobby of soap making and aromatherapy products to the next level. Yo u are right about the importance of choosing a name. I have been trying to come up with a name for a while. Any suggestions on how to make this process a little easier?

  20. These are great tips. The part about branding is so important to me. Thanks for this so much.

  21. how wonderful! I was truly getting overwhelmed by the thought go opening an easy shop this truly helped out a lot!! Thank you so much for sharing!

    ~Norma G.

  22. I was just wondering how etsy owners handle mailing items. For example, do you make the buyer pay for shipping and handling? Also, do you need an account with the post office, ups or fedex?

  23. Hmm it appears like your site ate my first comment (it was edtremely long) so I guess I’ll just sum
    it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog blogger but I’m still
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  27. Thanks for all of the great tips, as a new seller also from NC, I am hoping that my store can catch some steam as well. I worked on my staging on my last two offerings, I will see if that works… Still looking for that first sale! :)

  28. This article directly plagiarizes the Etsy website article “Top 10 Tips for Starting an Etsy Business” which is linked here:

    Specifically, this sentence is completely copied word for word: “Be direct about shipping turnaround time, whether you offer refunds or exchanges, how you handle customs and duty fees, and the types of payments you accept.”

    This part is also pretty much just reworded: (From Etsy) 6. Think Like a Customer … What keywords will they use to search for your products? How will they use your items? Include this information in your 13 tags, item titles, and descriptions. (From this article) 4. Think as if you were the customer. … What keywords will they use to search for your products? Is your product personalizable? Is it for a specific person or occasion? Include this information in your item titles, descriptions, as well as you 13 tags.

    This post should be removed, or altered to give credit to the true source, and I will certainly not be shopping at either of your shops until this issue is corrected.

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  78. Great post! I have one to add that has worked incredibly well for my Etsy shop. Tell your story! Etsy shops come with an “About” page. Be sure to fill it out. I chose to add my story of why and how I started the shop. I didn’t hold back. It’s a story of betrayal, struggle, and loss. These things lead me to creating the shop. As soon as I posted that my sales increased. Even more so was the fact that many customers contact me and tell me they purchased my product because of my story. They can relate. They love the product but it now has special meaning because they know what’s behind it. Others have told me that my story inspired them and gave them hope. My products are electric hurricane lanterns and recently a customer said “I hope this lantern lights my way like the way it lit yours.” Pretty powerful. A product with a story sells.


  1. […] Click {here} for some more Etsy tips & tricks.  […]

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