Etsy Tips & Tricks-8 Things To Know Before Selling On Etsy

Etsy Tips & Tricks- 8 things I wish I knew before starting my Etsy shop

This series has been a long time coming! I happen to have this amazing friend, Christine, who makes & sells beautiful jewelry in her Etsy shop, All My Heart Shop. Seeing how amazing & successful her shop has grown since she first started has been such an incredible thing for me to witness & I couldn’t be happier for her. Seriously, I think I get more excited about things to do with her shop then she does. A while back I asked her if she would be willing to share all of her tips & tricks about Etsy here on the blog & from that point on we have been brainstorming things she could share & today is finally the day where we start the series & I’m so excited for her to be able to share her insights with all of you who have ever thought about opening an Etsy shop or those of you who have an Etsy shop who are just wanting to learn more. There will be many many posts in this series dealing with everything from SEO, selling tips, packaging, social media & so much more. Today’s post from her is all about things she wish she knew before she started selling on Etsy. Let me turn my blog over to Christine so she can start sharing what she is so passionate about…

Etsy Tips & Tricks: 8 Things to know about Etsy

Hello all! I’m Christine and I am the girl behind All My Heart Shop, where I design and create hand stamped jewelry. Liz and I have been friends for the past 4 years or so. Before she wrote her first blog post, and before I stamped my first piece of jewelry. Wow, how time has flown and our love for making lovely things has grown. I was ecstatic that Liz asked me to be a contributor on her blog, but to be honest I was a bit hesitant because by no means do I believe I am a professional at this Etsy business owning stuff. But I want to share with you 8 of the things I wish I would have known before I started my Etsy shop. I learned most of these tips and tricks by making mistakes, and a lot of them. But that’s how we can learn and grow our business right? Well, I want to help you jump some of these hurdles that I’ve come across in my Etsy journey. So today I am sharing just that — 8 Things I Wish I Knew Before Starting My Etsy Shop.


1. It’s all in the name.. Username that is.

When I first decided that I wanted to take the plunge into opening an Etsy shop, I was so incredibly excited that I started working at it right away. Researching, ordering supplies, and even practicing. But one of the many things that I didn’t know in the beginning,  was that I shouldn’t open a new shop with my pre-existing username. Your username can never be changed on Etsy. Not even if you decide to open a shop! Crazy, I know. So choose your name very carefully because it will stick with you forever. I’d recommend picking a name that goes with what you will be naming your shop. I got lucky because my shop name was available as my username as well.

2. Branding, branding, branding. 

Brand your shop. There is a plethora of designers on Etsy offering pre-made or even custom Etsy graphic kits. Be sure that your banner, avatar, custom listing photo, as well as you business cards all have the same look. Make your packaging match the ‘theme’ of your shop as well. When people see your logo, you want them to say, “Hey that’s so-and-so’s shop, I love her work”!

3. Post the best photos that you can. 

Etsy allows you space for up to five pictures — try to use as many as possible. But if you only have a few good ones, only use those and leave off the not so great pictures. The saying that first impressions are everything holds true on Etsy!! This is because Etsy is an image-driven site, shoppers make quick visual decisions based on needs, personal taste, and the quality of your shop’s images. Try to create clean, clear, clutter-free product photography. Use similar backgrounds and lighting when you photograph your items. For example, I tend to use wooden backdrops inside of a light box and you will never catch me taking a photo without my tripod.


4. Think as if you were the customer.

When listing an item, try to put yourself in your buyers shoes. Remember that when a customer is viewing your item, they will be relying solely on the item’s description and photographs to truly understand what they are purchasing.  What keywords will they use to search for your products? Is your  product personalizable? Is it for a specific person or occasion? Include this information in your item titles,  descriptions, as well as you 13 tags.

5. Don’t list every single item at once, spread them out!

I recommend when first posting items, list only a few things the first day. Then, every single day following, list a new item until all of your items are listed. By using this strategy, your newest items will be higher up in Etsy searches.  This helps keep you more visible to shoppers for a longer period of time.

6. Connect with an Etsy Team.

Etsy has a wonderful thing available called Teams. These are groups of Etsy sellers who are connected by some common thread. It could be that you’re all stay at home mommies, that you sell similar items, or even that all of your names are Christine. I can almost guarantee that you’ll find a team that fits you perfectly. If you can’t seem to find an Etsy team, start looking at different Facebook groups. They have thousands of those as well.  Once I joined in a team, I felt such a sense community and I learned so much from my fellow teamies. So much to the point that I actually refer to them as my friends and honestly can’t picture owning my shop without their support!


7. Provide stellar customer service.

This one is one of the most important things to provide as a business owner. Treat your buyers like youd expect to be treated.. and then go beyond that! Don’t hide anything from your buyers. Be direct about shipping turnaround time, whether you offer refunds or exchanges, how you handle customs and duty fees, and the types of payments you accept. Answer convos and emails as quickly as possible. If you wait over the recommended time of 24 hours, chances are your customer has moved onto a new item to purchase.. And chances are it wont be from your shop.

8. Be patient. 

As much as you want to dive right in to your new creative business, keep in mind that it most likely wont take off immediately. Success doesn’t happen overnight. Keep making improvements to your shop, this is the never ending task of a successful Etsy shop owner. Sales can go up and down for no reason at all.. Stay positive during slow times and work on creating more or bettering your shop image or listings!


It’s been fun to take part as a contributor on Liz Marie Blog today, and I look forward to a series that will help you start and grow your Etsy business. I hope you were able to learn something new today, and use the information to kick start your Etsy shop. Happy creating!

XO, Christine


Want some more Etsy tips? Click {HERE}!!


  1. Great tips & tricks! Thanks for it…Really it going to be a great help to all of us……….

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  2. Great tips & tricks! Thanks to both of you for sharing with us newbies!

  3. This is a great help!! Thanks so much!

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  5. Great article! Just to take it one step further and really give yourself a head start on making the most of your Etsy selling experience; I would say they need to talk to someone 1-1 who has been there done that to really get the low down about what to expect and how to do it right. My friend did just this (she scheduled a call with Jill Velasco: and it helped her so much.

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  7. I’m trying various tactics selling on etsy, some are working better than others. Will subscribe!

  8. Hi Liz,

    Love the tips! Tagging/Product Names are imperative to get noticed in such a crowded market.

    I also recommend people compliment their store by creating/promoting their own website, or offering their products on additional platforms ( offers a unique affiliate marketing tool to help small businesses get noticed).


  9. Great tips! Unfortunately, I didn’t know about the username. Oh well. What do you think of my shop? Any things that I should change? Thanks for these great tips!

    Great article! Just to take it one step further and really give yourself a head start on making the most of your Etsy selling experience.

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  15. Thanks! This advice has come at the perfect time! THANKS!

  16. Alexa Corcoran says:

    Hi – So, I obviously didn’t read this before I plunged ahead – My daughter has been selling monograms and things with a little business called “maevelymade” – her name is Maeve. Here’s her instagram.

    Anyway, I opened a shop with MY Etsy account because she is under 18 and also I thought it would be easier to manage, but now I realize that I’m Alexa Corcoran and not maevelymade. What should I do? If I close the shop on Etsy will the username be gone?

    If I’m the owner, that means people can see all the things I’ve favorited, etc, right? Argh – thanks for the help!

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  18. Good article. I am dealing with some of these issues
    as well..

  19. This is a wonderful blog post! I’m bookmarking it and adding it to a long list I’ve compiled of worthwhile reads about Etsy. Thanks so much!

    As an Etsy app developer and something of an SEO geek, I also want to mention the crucial importance of keywording in titles, tags, and content. Many Etsy sellers starting out take months (sometimes years, sometimes never) to figure out that they would show up more prominently if they only described their items better.

    My recommendations: Use all 140 characters in your title, and put the MOST IMPORTANT words first (Etsy only shows 20 or so characters in listing results so be especially descriptive up front), but they pull additional keywords from later on in the title, so stick as many words as you can in there, and don’t worry too much if it is grammatically correct. This is Etsy; your shoppers will forgive you.

    Etsy sometimes pays for product listing ads on Google, so be sure the first 70 characters of your ITEM DESCRIPTION have as many important “selling” words as possible, because that’s what’s going to show up on Google Shopping if your item is listed there.

    As for tags, use all 13 that Etsy allows, and be sure to double up words (or triple up) to get as much bang for your buck as possible. (Don’t use the tag “wedding”. Use “vintage wedding garter”. ) This will shoot you to the top of lists where shoppers are looking for something specific, and keep your relevancy super high.

    Finally, to truly scale and build equity in a brand, it’s wise to look at getting a website (outside of Etsy, but that POINTs to Etsy). This allows you to route traffic through your shop and boost your Google page rank over time, so your brand becomes stand-alone and recognizable (Etsy has the sad tendency to render sellers anonymous among all the other listings). My company created a software that actually allows Etsy sellers to build complete websites in just a few minutes using all the content you’ve already uploaded to Etsy. It’s a huge timesaver, and it’s only a few bucks a month to build up brand equity. Not to toot my own horn, but I’d like to recommend it to ya, if you’re looking to build your shop traffic.

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  21. Hmm, I’d say…keep doing what you’re doing!! I’ve followed you for probably 6 months, and I love your voice!

  22. This is a great post. Thanks!
    I just started my Etsy shop ( (get 20% off every item with the code MPDESIGN20) and it’s such a new experience for me all over the place, so I’m really thankful for tips like yours.
    Keep going <3


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  24. Awesome article.

    #3. Product photography is so key to having success on Etsy. Customers buy pictures, not products.

    #7. Customer Service is definitely an area where you can make your shop stand above the crowd. Always be super polite and really listen to what customers are asking. You can learn so much from Etsy convos.

    #6. Teams are good but if I only a limited amount of time, I’d focus on Pinterest instead. Etsy has changed a lot over the years. Before treasuries were selected to be featured on the Etsy homepage, so Treasuries had more value in the past. Same with trending items, Etsy has changed so likes and exposure you get from teams isn’t as valuable as it once was.

    If you have awesome pictures, Pinterest and Instagram offer more value for the effort you put in.

    Kindest Regards

  25. Your photographs in this are gorgeous! And your tips are extremely helpful, thank-you!! I especially am a fan of the listing often and at different times of the day, this is SO key and a lot of sellers don’t realize it!! It can also take a lot of time and effort to list at different times of the day though. I realized this early on & actually found a REALLY helpful website called This site has helped me set my listings and forget about it. I can’t tell my friends & family in the Etsy community enough about how awesome this service has been. You can also set your sales ahead of time too. For those who may have another day job on top of Etsy, this site is the perfect automation tool to have your listings posted, renewed, and your sold out products renewed as well!

  26. tanks for share your tips, your article is so informative for person like me who just open new store, now all i have to do is to apply your tips and hope got more traffic.

  27. Good blog. Thanks for sharing.


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