I Opened An Etsy Shop, Now What?

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

Hello Liz Marie Blog readers!  I am so glad you are reading this…you are aiming for success when you research and read about business growth!  Woohoo!  You are here because you’ve opened an Etsy Shop—but now what!?   Social media can be overwhelming at times, but I assure you—it’s your friend. Breathe!  You’ll get there…and it’s a wonderful evolving journey as you learn and grow.  I’m Melissa, the owner and metal smith jewelry designer for JanuaryJewelryShop on Etsy.  I’ve been very pleased with my business growth and online Etsy presence for the short amount of time I’ve been doing this!  I hope you find that encouraging…we all can be successful with knowledge and dedication. You can do this!

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

Whether you create jewelry, pottery, artwork, handbags or sell vintage clothing — this post is relevant to you.  How do you market your shop and create an online presence so people know you exist!?  Being noticed is key!  SEO (what’s that?!) and social media platforms are two very important elements to business growth —-not just beautiful things for sale.  If it were only that easy folks!

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

I’ve opened an Etsy Shop — Now What?

1. SEO

Etsy SEO (Search Engine Optimization) drives traffic to individual shops.  You want to do your best to show up on the first beginning pages of those search results…not page 213.  How can you do this?  There are basics to SEO…I know it sounds very technical, but essentially, it’s all about keywords and the order of those words.  Keywords are words that simply describe your item in the best way possible.

Let’s start with an example:

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

2.Your Titles

You might want to ‘title’ your work like ‘Shoot your Arrow’…you think being creative will help you stand out, when in fact, that isn’t how anyone would search for a ring.  Make sense?  Your title needs to describe what is for sale.  A better title for this example would be: Wide Band Ring – Arrow Ring.  What I just did there is include two variations in one title.  Wide Band Ring is broad, but popular.  Arrow Ring is more specific.  Having both can help.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

3. Tags/Keywords

You have 13 keywords to use that help you get ‘found’ online.  This is crucial!  These keywords are very important that they describe your item.  You also want to use these keywords in your description (where you can be more detailed as well). Color, Shape, Material are examples.  There is a 20 character limit to your keywords so short 2-3 word phrases are good.  You want to use words that YOU would use if you were a buyer searching for something.  How would you describe this item simply to find it online?  The first few words are categories in the search side bars of Etsy that people use to help narrow their search.  Be included!

Basics First:





(9 keywords left!)

Wide Band Ring

Silver Band Ring

Arrow Ring

Arrow Jewelry

Silver Arrow Ring

If you feel like you have capitalized on basic keyword descriptions and still have more keywords available, you can be a little more creative.  Some items take up all 13 keywords easily.  Others don’t.  I have 4 keywords left.  Some suggestions:

Use your shop name as a keyword.

Sometimes, someone remembers you telling them about your business and just decides to search you online.  By me having ‘January Jewelry’ as a keyword—it might help them find me.  Granted, I will show up in a search full of Garnet birthstone listings–BUT ….my shop stats SHOW ME that ‘january jewelry’ gets searched A LOT …I want this keyword.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

4. What’s Trending?

Use words that are ‘trending’.  How do you know what’s trending?

Etsy has e-mail newsletters that highlight popular stuff—capitalize on this!  (Side note:  There are many other etsy topic newsletters that are helpful to etsy shop owners —sign up!)

Back to trending items:

Is ‘emerald’ a trending color that might be a color in your handbag?  Use it.

Is ‘geometric’ a trending style that might describe your item?  Use it.

Still stuck?  Check out similar items to yours, and scroll to the bottom to see what tags THEY are using!  This might REALLY help you with some direction.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

4. Shop Stats

Now that you’ve learned a little more about SEO regarding tags and titles —you want to check out your shop stats to see what’s working for you!  It shows you where your traffic is coming from, what keywords are being searched, what items are being viewed, and more.  Use this as a gauge to see what’s popular and where your traffic is coming from.  Since I changed my name on Pinterest to JanuaryJewelry (verses my personal name), I’ve already seen increased traffic to my etsy shop!  And that was a minor change!  Use these stats to help you revise your tags and your titles.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

5. Let’s get SOCIAL

SEO isn’t the only way for people to notice you.  Instagram, Facebook, and Pinterest can be insanely helpful (another blog post will go into more detail on these later!)  These are avenues that provide free networking and advertising for you—just by you ‘being you’ and sharing your world with others! How cool is that? Be real ya’ll.  Connect with people.  I’ve seen businesses spend $ZERO DOLLARS$ on advertising because social media today works it’s magic..and BOOM…their business grows successfully and astronomically because of these platforms.  We live in a visually driven world.  Show them your journey and behind the scenes stuff every now and then! Your process.  Connect with people and you will see that they respond positively– and this is relevant Instagram, Facebook, and Pinterest!  Now go on and get social!  BTW, I’m JanuaryJewelry on all platforms ;)


Click {here} for some more Etsy tips & tricks. 

I hope these answered some of your “I opened an Etsy shop, now what?” questions. Do you sell on Etsy?? What do you sell? Do you have any more advice? Leave your etsy shops, leave your advice, your thoughts, your comments, & your questions. We would love to hear from you & chat about about all things Etsy!


  1. I’m just on the point of getting ready to, almost about to, hoping to soon … open an etsy shop! This was very helpful, thank you. And all the best with your baby arriving.

  2. Great post! I have an etsy shop (Gentry’s Closet) and completely agree with all of your points. I have also found that great pictures make a world of difference. I sell children’s clothing and the items that are modeled by adorable kiddos sell really well. Good luck to all opening a shop! It’s a lot of work, but I love it. I would love to see a post on having success on Instagram! :) Thank you! Vibeka http://www.gentryscloset.etsy.com

  3. I recently opened an Etsy shop and have had good success. It was overwhelming at first but I have gotten the hang of it. You are spot-on when it comes to SEO. That is what drives your business. Another way to get seen more often is to post new listings frequently. I try to post at least once a day. I also just started an Instagram account and have noticed an increase in traffic and sales. I love Etsy and would love to make it my full time job!!

  4. I sell at http://ivyandcompany.etsy.com and this was really helpful and encouraging. I’d like to get to the point where I’m selling one item per day!

  5. My shop has been open four months. Things are slow, but patience is an Etsy virtue. I’m trying not to compare my beginning to someone else’s middle. Thanks for the tips on getting noticed.


  6. Great information! Thanks so much for sharing!!

  7. Etsy can definitely be hard to sell on! I crochet hats (and more!) so I sell best in the winter, when I wish I could sell well all year!


  8. Thank you for the helpful information. I have an Etsy shop! Just got another sale this morning. Yay!
    Even though I opened up shop a year ago, I have only started learning the how to’s since November. It makes a big difference. I need to learn about Instagram. I look forward to posts on that.

  9. Thanks for the great tips! I think my titles and tags are right but things are slow at my shop. I’ll definitely have to take a look at things. Please let me know if you have any additional input for me! I’m all ears! https://www.etsy.com/shop/MakeHerDay

  10. Thanks for all the great tips! I will be using the tips for the SEO search tags.
    I would love for you yo visit my Etsy shop at http://www.etsy.com/shop/waidcreations

    I love your shop & all the pretties you create!

  11. I would also like to add that refreshing your items helps also. Simple as changing your cover photo gives your shop a new look, and shows that you are “tending shop”.
    Quality of photos is big as well.
    And something that I can not believe some don’t do – include your contact/purchase info when you post items to Facebook, Flickr, Pinterest, Instagram. Make it easy for your future customer, don’t make them work. If I have to work for it I’ll go shop elsewhere.

  12. Thanks so much for the information. All ideas are helpful and welcome. My Etsy Shop- Christy’s Creative Cafe has been opened just over a month. My product line is hand-crafted, hand-painted home decor and garden art which I refer to as “gems”. I have a FB page aa well.

  13. thanks for your valuable posting,it was very informative.i am working in Hospital Mangement System Chennai

  14. https://www.etsy.com/shop/PrettyPurpleTreasure

    I really appreciate this post. I have a brand new Etsy shop, open less than 2 weeks. Getting noticed seems to be hard for me, time to take it seriously! I can’t wait to check out some of the shops in the comments.

  15. Thanks for the great tips. I opened an etsy shop and hoping to increase my sales. I’m going to try your tips today and list more items
    Thanks so much!

  16. Thank you so much for the ETSY tips. I am hoping to open a shop soon and this information will help.

  17. Thank you for the tips! I haven’t been able to nail down SEO, but I think these tips will definitely help.

    I make Infinity Nursing Scarves that double as a Nursing Cover and also an Infinity Scarf. Check them out! They are great gifts for new mamas. http://www.craftingtree.etsy.com

  18. I have put way more work into my blog than my Etsy store at this point, but I’m really eager to make some progress with my new store as well! Your tips have been very helpful… especially the idea to watch for tags that may be trending. Awesome idea! Thanks so much for your suggestions!

    ~Leslie @ http://www.thetallytales.com

  19. I’ve had an Etsy shop since 2012 & have had a few sales in the midst of a full-time job where I traveled a lot. After my wedding this May I hope to make it more of a full-time thing. I have seen my activity increase in general the last few months so would love your input.After reading your blog I know I need to sit down and take a fresh look again. My shop is VickiAnnCreations. I do also have a link on there for my vac FB page and a folder on my personal Pinterest page. Thanks!

  20. My husband and I opened our etsy shop at the beginning of this year. It’s been a fun and exciting adventure! We sell wood cutouts, such as state shapes, that we’ve cut and painted by hand. Thanks for the info and I can’t wait until your next post about etsy!


  21. Thanks so much for the tips! I opened my shop in June 2013. I’ve made some sales but it’s been slow. I’m determined to make it work and will try some of your suggestions. http://www.lauriejdesigns.etsy.com

  22. Super helpful tips! I work in social media and still struggle with my own Etsy shop from time to time but hey, it’s learning every day that helps your business grow! Awesome post! Xo.

  23. Good info! I have an etsy shop (www.etsy.com/shop/parteeoffour). I’m going to go back though my listings and see what I can change! Thanks!

  24. Susan Malakooti at Dal Cuore Creations says:

    Hi and thank you for the very helpful information. I literally opened my Etsy shop a few hours ago, so no sales yet! I would kindly appreciate any input.

    Susan Malakooti

    My shop name is:
    Dal cuore creations.

  25. Susan Malakooti at Dal Cuore Creations says:

    Hi, thank you for all the important information. I literally just opened my Etsy shop a few hours ago, so no sales yet!
    I especially liked learning more about the tag words. I hope I listed wisely.
    Your feedback is appreciated.

    Susan Malalkooti
    Dal Cuore Creations

  26. Thank you for the great information!
    I have had my Etsy shop ( honeydouxboutique) for several months and it is slow. I work and have a family. I will clean up my shop and invest more time. Here’s to more sales and great success! Thank you!

  27. lorimae rowe says:

    I haven’t opened one yet but have a question….I do a lot of different things, so how can I be specific? (Sew, quilt, jewelry, crafts, Christmas crafts)

  28. Very good info. I too am a new etsy seller. There is so much to learn that t can be overwhelming. I started reading up on some of the different ways to promote your store online. I recently reviewed one of these books on my website.

  29. Thank you so much for sharing this! So much great information and inspiration. My shop is just a few hours old! So now I’m soaking all the great info out there to make it a success.

  30. You are a genius! Thank you so much for these helpful tips. I will definitely be implementing them in my shop (I’m DramaticLyric, and my shop is 2 weeks old today!)

  31. These were super helpful tips, very much appreciated!! I am still new to Etsy (Jan 2014) and while I am doing pretty well I am tweaking lots and trying to make it just right :)


  32. Thank you for this! I’ve just recently opened on Etsy and this is very helpful! I’m trying to find all the info and tips I can. Thanks again!

  33. Thank you so much for your tips! We just opened up our first shop and it’s definitely tedious and my heart is racing lol, but im excited to see where it may lead. The official link is http://www.etsy.com/shop/PaintUsCrafty . :)

  34. Great article! Love this blog design too btw. This is great advice for new comers as well as existing Etsy shops that want to learn how to sell on Etsy.


    Sandy Rowley

  35. Emily Guerra says:

    Thank you so much for the info. Like a lot of others I also have just opened my own shop and any thing I can learn to help drive people to my shop is great!

    My link is http://www.emilyguerradesigns.etsy.com.


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