I Opened An Etsy Shop, Now What?

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

Hello Liz Marie Blog readers!  I am so glad you are reading this…you are aiming for success when you research and read about business growth!  Woohoo!  You are here because you’ve opened an Etsy Shop—but now what!?   Social media can be overwhelming at times, but I assure you—it’s your friend. Breathe!  You’ll get there…and it’s a wonderful evolving journey as you learn and grow.  I’m Melissa, the owner and metal smith jewelry designer for JanuaryJewelryShop on Etsy.  I’ve been very pleased with my business growth and online Etsy presence for the short amount of time I’ve been doing this!  I hope you find that encouraging…we all can be successful with knowledge and dedication. You can do this!

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

Whether you create jewelry, pottery, artwork, handbags or sell vintage clothing — this post is relevant to you.  How do you market your shop and create an online presence so people know you exist!?  Being noticed is key!  SEO (what’s that?!) and social media platforms are two very important elements to business growth —-not just beautiful things for sale.  If it were only that easy folks!

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

I’ve opened an Etsy Shop — Now What?

1. SEO

Etsy SEO (Search Engine Optimization) drives traffic to individual shops.  You want to do your best to show up on the first beginning pages of those search results…not page 213.  How can you do this?  There are basics to SEO…I know it sounds very technical, but essentially, it’s all about keywords and the order of those words.  Keywords are words that simply describe your item in the best way possible.

Let’s start with an example:

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

2.Your Titles

You might want to ‘title’ your work like ‘Shoot your Arrow’…you think being creative will help you stand out, when in fact, that isn’t how anyone would search for a ring.  Make sense?  Your title needs to describe what is for sale.  A better title for this example would be: Wide Band Ring – Arrow Ring.  What I just did there is include two variations in one title.  Wide Band Ring is broad, but popular.  Arrow Ring is more specific.  Having both can help.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

3. Tags/Keywords

You have 13 keywords to use that help you get ‘found’ online.  This is crucial!  These keywords are very important that they describe your item.  You also want to use these keywords in your description (where you can be more detailed as well). Color, Shape, Material are examples.  There is a 20 character limit to your keywords so short 2-3 word phrases are good.  You want to use words that YOU would use if you were a buyer searching for something.  How would you describe this item simply to find it online?  The first few words are categories in the search side bars of Etsy that people use to help narrow their search.  Be included!

Basics First:

Jewelry

Ring

Handmade

Metalwork

(9 keywords left!)

Wide Band Ring

Silver Band Ring

Arrow Ring

Arrow Jewelry

Silver Arrow Ring

If you feel like you have capitalized on basic keyword descriptions and still have more keywords available, you can be a little more creative.  Some items take up all 13 keywords easily.  Others don’t.  I have 4 keywords left.  Some suggestions:

Use your shop name as a keyword.

Sometimes, someone remembers you telling them about your business and just decides to search you online.  By me having ‘January Jewelry’ as a keyword—it might help them find me.  Granted, I will show up in a search full of Garnet birthstone listings–BUT ….my shop stats SHOW ME that ‘january jewelry’ gets searched A LOT …I want this keyword.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

4. What’s Trending?

Use words that are ‘trending’.  How do you know what’s trending?

Etsy has e-mail newsletters that highlight popular stuff—capitalize on this!  (Side note:  There are many other etsy topic newsletters that are helpful to etsy shop owners —sign up!)

Back to trending items:

Is ‘emerald’ a trending color that might be a color in your handbag?  Use it.

Is ‘geometric’ a trending style that might describe your item?  Use it.

Still stuck?  Check out similar items to yours, and scroll to the bottom to see what tags THEY are using!  This might REALLY help you with some direction.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

4. Shop Stats

Now that you’ve learned a little more about SEO regarding tags and titles —you want to check out your shop stats to see what’s working for you!  It shows you where your traffic is coming from, what keywords are being searched, what items are being viewed, and more.  Use this as a gauge to see what’s popular and where your traffic is coming from.  Since I changed my name on Pinterest to JanuaryJewelry (verses my personal name), I’ve already seen increased traffic to my etsy shop!  And that was a minor change!  Use these stats to help you revise your tags and your titles.

I sell on Etsy, Now what? Learn 6 things you should do as soon as you open up your shop!!

5. Let’s get SOCIAL

SEO isn’t the only way for people to notice you.  Instagram, Facebook, and Pinterest can be insanely helpful (another blog post will go into more detail on these later!)  These are avenues that provide free networking and advertising for you—just by you ‘being you’ and sharing your world with others! How cool is that? Be real ya’ll.  Connect with people.  I’ve seen businesses spend $ZERO DOLLARS$ on advertising because social media today works it’s magic..and BOOM…their business grows successfully and astronomically because of these platforms.  We live in a visually driven world.  Show them your journey and behind the scenes stuff every now and then! Your process.  Connect with people and you will see that they respond positively– and this is relevant Instagram, Facebook, and Pinterest!  Now go on and get social!  BTW, I’m JanuaryJewelry on all platforms ;)

 WANT SOME MORE ETSY ADVICE? CLICK THE PHOTO BELOW:

FinalPin
Click {here} for some more Etsy tips & tricks. 

I hope these answered some of your “I opened an Etsy shop, now what?” questions. Do you sell on Etsy?? What do you sell? Do you have any more advice? Leave your etsy shops, leave your advice, your thoughts, your comments, & your questions. We would love to hear from you & chat about about all things Etsy!


Comments

  1. I am excited to be opening an Etsy shop featuring my cuff bracelets. This info is so relevant.
    Vert helpful. Love the “Lets Get Social” photo and the suggestion. Thank you!

  2. Chelsea Castonguay says:

    Thanks for the advice/tips! I’m trying to get my little Etsy, EasternEden off the ground, and I think this will be hugely helpful.

  3. Hi Melissa,

    Thank you for taking the time to write your article ‘….6 THINGS to as soon as you open your shop!’

    It was a wonderful read and great advice. I just wanted to point out to you that the article only had 5 points.

  4. Thanksfor allthe great information. I opened my Etsy store and havebeen havinga very difficult time getting views on it.

  5. What about income tax reporting, etc? Does Etsy provide a statement @ end of year??

  6. I am Organic Beauty Junkie on Etsy. I sell organic skincare & personal care.

  7. Thanks for sharing this post. I will take particularly the advice on changing the pinterest and instagram name in serious consideration! Btw: check put my jeans stuff if you like.

  8. Thank you very much for your tips. I just opened my Etsy shop and I am looking for help on how to expose my store.
    As well I already own a shop, Rapisarda Boutique, in brooklyn, cobble hill, for 12 years, and never really sold online.
    But it came to the point that it is very important to let people know that my store is online shop as well.
    You are a great help.
    Thank you
    Claudia Rapisarda

  9. I just recently opened a shop on Etsy, Casey’s Woodworking. Some great tips that i will have to use!

  10. I recently opened my Etsy shop , and learning as much as I can as it’s totally new for me! Thank you so much for this useful article !

    Ritz

  11. I have an Etsy shop I opened about a yr ago to sell cards. Out of all the cards I posted I only sold 2. The keywoed usage really confused me and I probably didn’t use thwm right for each item so I got discouraged and gave up selling there. I had been reconsidering selling again and I’m very glad I found this article (through Pinterest might I add). There are great tips in here and I think I have a better understanding of SEO and keywords to want to give it another shot.

  12. A really good post via Pinterest: pin is an attention grabber.
    A good source with further detailed information is the book, Etsy-preneurship by Jason Malinak..
    Also, proofread posts for spelling. Ex., “verses” is spelled “versus.”.

  13. I opened my false nails store (Nicola’s Nails) a few months ago but some of this points really helped me and I’ll be sure to check what’s trending and change around my tags tomorrow

  14. Hi! Thank you for these tips! I am thinking about opening an Etsy shop featuring my crochet and sewing. Some of the words confused me, but now I know what they are and how to use them well! Thanks again.

  15. I am so happy I stumbled across your blog!! I have a blog and an Etsy shop ( WillowGraceCreations and I have been in there a year and just now starting to see more traffic!

  16. I love the tip about changing your Pinterest name to your shop name and the SEO keyword tips. I opened an Etsy shop over a year ago (InspireYou Decor) and have seen zero sales and hardly any traffic. I am using these tips TODAY!

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  1. […] via Pinterest,  and it’s full of great (helpful!) information! Visit LizMarieBlog here: http://www.lizmarieblog.com/2014/03/i-opened-an-etsy-shop-now-what/ I pinned this article so I could go back and read it when I’ve got more time- and when I can […]

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